...wait, there's a difference? Oh yes, there is. Should I care? Yes, if you're playing to win. This is one of the very first decisions to...

We got started in biotech research. Now we help companies bring ideas to market. After working in molecular genetics research, I jumped into industry and learned how businesses invest in and develop new products and technologies. As I began to look at the organizational strategy behind managing innovation, I knew that’s where I wanted to focus my energy. My passion to turn sparks of ideas into something that makes businesses work better or enhances our lives is what led me to start 10e5....