IPP
(YEAH, YOU KNOW ME)
The Innovation Progression Process (IPP)
is the engine that transforms ideas into assets.
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IPP provides a comprehensive, strategic method to identify and shape ideas that will become new products or services. Competitive organizations consistently invest in curating new ideas, analyzing the value of those ideas, and shaping them into real solutions.
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Companies that take a proactive approach to innovation management reduce the risk associated with commercializing new products, decrease time-to-market, and reduce legal and R&D costs throughout the process.
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PRAGMATIC ENTHUSIASTS
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PATENT AND DUE DILLIGENCE
INVESTIGATION
THIS IS A FORMAL WAY OF SAYING
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Here's where we take a look at your organization's ideas and potential patents. Based on what you have, we investigate the patent and non-patent literature to determine the novelty and non obviousness of the distinctive, inventive features.
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- Make an expert determination about the patentability of your ideas
- Advise you on which asset classes to pursue
(e.g., patent, trademark, trade secret, copyright)
-Give you preliminary insights on the competitive space
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You'll get answers to questions like:
- Is this idea patentable?
- Should we invest in this patent? Will it deliver on our long-term strategy?
- What is the scope of related patent investments in this space?
-What advantage could we expect, compared to similar inventions or technology
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RESEARCH PERFORMED IN THIS STAGE PROVIDES
ESSENTIAL DATA FOR SUBSEQUENT ANALYSIS.
DO YOU KNOW WHAT YOUR COMPETITION IS INVENTING?
YOU SHOULD.
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TECHNOLOGY LANDSCAPE
SURVEY
The purpose of the technology landscape survey is to understand and describe the competitive space of your technology.
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Thorough competitive intelligence gives you insight into where your competition is making investments and investment activity happening in your product area. You shouldn't make a go-to-market decision without competitive intelligence. This is so important, in fact, most clients hire us to provide competitive data on a quarterly basis.
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- Product positioning, with respect to competitors
- Potential partners for licensing or research and development
- Possible derivative inventions
- Subsequent investment decisions related to the landscape
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You'll get answers to questions like:
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- Is it worth trying to invent in this space?
- Which patents are already out there and how valuable are they?
- If we want to license technology, what kind of cost should we expect?
- Who are the players in this space? How, where, and at which speed are they investing?
- What's the investment velocity of similar or complementary technology?
ANALYTICAL INGENUITY
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MARKET
ASSESSMENT
Together with the Technology Landscape Survey, the general Market Assessment provides a more comprehensive perspective on the overall market climate and demonstrates other aspects of commercial opportunity, such as market size, drivers, and other players.
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The Market Assessment will include estimates, projections, and statistics describing:
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- Size, growth rate, and economic indicators regarding the market
- How the market conditions relate to the technology investment trends identified in
the technology landscape survey
innovAtion
IS OUR MIDDLE NAME.
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IP GOVERNANCE
IMPLEMENTATION
ONE COMMITTEE TO RULE THEM ALL
In this stage, we build a foundation that the organization will use to make thoughtful, profitable decisions about establishing, growing, and diversifying your intellectual property portfolio.
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The establishment of an IP governance committee serves to:
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- Create policies that promote synthetic. disciplined technology investment decisions
- Manage the cultivation of ideas & application of focused, disciplined due diligence
- Manage the intentional transformation of ideas into assets
- Aggregate and apply research and expertise on the market and customers
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Typically the committee includes the CEO/President, plus advisers from major business streams, including: technology, marketing, operations, supply chain, finance, legal, and business development. The committee evaluates all invention disclosures created throughout the organization and then makes an investment decision for each.
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