What is 10e5
Updated: Nov 26, 2018
We got started in biotech research. Now we help companies bring ideas to market.
After working in molecular genetics research, I jumped into industry and learned how businesses invest in and develop new products and technologies.
As I began to look at the organizational strategy behind managing innovation, I knew that’s where I wanted to focus my energy. My passion to turn sparks of ideas into something that makes businesses work better or enhances our lives is what led me to start 10e5.
Every company has the capacity for great ideas, but most aren’t sure how to manage the process of building ideas, commercializing, and monetizing them.
In fact, lots of companies believe they have the million dollar idea. 10e5 helps those companies transform their big ideas into assets that are competitive in the market. And for all the academics-at-heart out there, 10e5 is scientific notation for one million. Hence, our name.
10e5 helps companies find the ever-elusive ROI throughout the innovation and new product development lifecycles. We call it asset-driven innovation.
Fundamentally, 10e5 helps companies manage their intellectual assets as they bring new products, services, and technologies to market.
Ideas are often perceived as illusory, random, or happenstance. They’re not! They can be cultivated and managed to provide real value for an organization. But since they don’t have the same tangible nature as, say, a drilling bit or a refining process, it’s harder to see ideas as assets.
We not only help companies understand what their intellectual assets are, we help build a process for managing idea generation, checking new concepts against the competitive landscape, testing their viability, and ensuring they actually fulfill a business goal or need.
We make sure our clients see a return on innovation investment.
10e5’s goal is to facilitate the growth of ideas — from the early stages of organizational knowledge, through the invention and commercialization processes.
Inventions, patents, and new products are all investments. Our work is an important part of the investment decision. Just as we help organizations run the financial numbers before investing in a new product, we also perform reconnaissance on the competitive landscape. We help our clients reduce product development and competitive risk, decrease time-to-market, and reduce legal and R&D costs.
Most importantly, we help our clients achieve a return on their ideas by bringing focus, discipline, and creativity to the innovation process.
To take a theoretical concept or hypotheses and end up with a concrete, valuable idea, an organization must commit to an active gestational process.
So, what’s included in the process of turning a spark into a validated idea?
Supply chain feasibility
We do a comprehensive analysis to validate an idea before it’s formulated into a disclosure. At 10e5, disclosure — a formal, documented analysis — serves as both evidence that an idea has legs and as a request that the organization invest in the idea. From there, an idea either goes into development, goes back to the drawing board, or is held as an asset to be developed later.
Too often, this is the point at which we’re brought in: when an organization wants to move forward with a patent and product development. But here’s the problem: you can’t skip idea validation. It will happen at some point, whether that’s after you’ve started patenting, after you’ve invested in new product development, or worst case, after the product has gone to market.
Skipping idea validation is a shortcut that almost always leads to an unexpected and unwelcome dead end.
We make sure companies have solid ideas before they invest in development, and then we help them shape and take new products to market with higher commercial readiness.
Inventing a better Future. Starting today.
You know your organization needs to deliver innovative solutions to maintain a competitive edge, but you may not be sure where to start making adjustments. Or, you have a list of questions about inventing and developing new products, and need candid guidance and a clear plan.
Reach out and we'll find some time for a call in the coming weeks! We love talking about growing and diversifying innovation portfolios. We can help you get back on track.